About
Tahlia Kaleas
Marketing & Content Strategist
Tahlia Kaleas.

Based in Cairns, QLD — working across websites, brand campaigns, photography, and content systems for lifestyle, wellness, hospitality, and experience brands.

I approach every project thinking about the end audience first. Whether it's a website launch, a product campaign, or a content shoot — the goal is always the same: focused on delivering campaigns that engage, convert, and elevate brand presence.

Equally comfortable developing strategy, executing campaigns, and producing content on-site.

Worked across lifestyle, wellness, and service-based brands delivering content and campaigns that drive engagement and growth.

Capabilities
Campaign Strategy & Execution
Content Production (Photo & Video)
Social Media Strategy
Brand Strategy
Website Design & Development
Creative Direction
Copywriting
Education — Griffith University
Bachelor of Business (Marketing)
Relevant Coursework
Marketing Strategy  ·  Consumer Behaviour  ·  Digital Marketing  ·  Business Analytics  ·  Research Methods
Section 01
Websites & Digital Presence

Three live websites — built for conversion, brand clarity, and digital presence. Click through to see them live.

thecontouredbrow.com
Web Design + Brand Presence
The Contoured Brow

Beauty and brow studio website — premium positioning, service clarity, and a refined aesthetic built for bookings.

Visit thecontouredbrow.com
balancepilatescentre.com
Web Design + Brand Strategy
Balance Pilates Centre

Local pilates studio website — class structure, SEO-considered copy, Cairns positioning, and conversion-focused homepage messaging.

Visit balancepilatescentre.com
studiopaesthetics.com.au
Web Design + Brand Presence
Studio P Aesthetics

Premium beauty and aesthetics studio — feminine brand tone, refined digital presence, and a website built to convert enquiries into bookings.

Visit studiopaesthetics.com.au
furiousfitness.com.au
Web Design + Fitness Brand
Furious Fitness

Gym and fitness brand website — bold positioning, class and membership structure, and a digital presence built for community and conversion.

Visit furiousfitness.com.au
Section 02
Campaign Content & Photography

Five client shoots across beauty, wellness, lifestyle, and e-commerce — campaign direction, commercial photography, and content built for brand performance.

01
Photography + Campaign Direction
Sanava J — Luxury Lifestyle Campaign
02
Brand Photography + E-commerce Content
Little Piddlers — Baby Lifestyle Brand
03
Commercial Photography + Content Library
Revolution Beauty — Medical Aesthetics Clinic
04
Content Direction + Social Campaign
Balance Collective — Pilates & Wellness Brand
05
Campaign Photography + Beauty Content
The Contoured Brow — Beauty Studio
Section 03
Branding & Concepts

Three brand development projects spanning wellness, lifestyle, and consumer products — each built around clear positioning, visual identity, and market opportunity.

Brand Identity + Strategy
POOCH

A functional pet wellness brand repositioning treats as health-focused tools — combining premium nutrition, emotional branding, and a subscription-led growth model.

Brand Identity + Visual Direction
BEAUTÉ

A coastal-inspired lifestyle brand designed around modern femininity and escapism — blending minimal luxury with strong visual storytelling for a fashion-led audience.

Brand Strategy + Campaign Direction
The Gesture

A dual-market gifting concept transforming everyday gifting into meaningful, scalable experiences — built on personalisation, social impact, and corporate integration.

Section 05 — Campaign Direction

A Content Direction
for Morris Nautical.

Using existing Morris Nautical imagery, I developed a series of reel concepts, campaign visuals, and social content directions to explore how the brand could be positioned across digital platforms. This section demonstrates how I approach content strategy — translating brand assets into cohesive, experience-led campaigns designed for social engagement and visual storytelling.

Content Direction  ·  Reel Concepts  ·  Campaign Thinking  ·  Copywriting
Mock Up Reel Designs
01
02
03
Mock Up Photos Created
Instagram Content Strategy — Sample Copy

"The itinerary is whatever you decided over breakfast."

@morrisnautical

"A different coast every morning.
The same champagne every evening."

@morrisnautical

"Tell them you are unreachable.
This time, mean it."

@morrisnautical

"There is a particular kind of quiet that only exists fifty miles from the nearest shore."

@morrisnautical
Thank You for Reading

I'd love the opportunity
to contribute to your team.

I create content and campaigns designed to elevate brands and capture high-end, experience-led moments.

While my background spans lifestyle, wellness and service-based businesses, I'm particularly drawn to brands built around environment, storytelling and premium experiences — which is why Morris Nautical stood out immediately.

Get In Touch  →
Tahlia on deck
Tahlia Kaleas
tahliakaleas@gmail.com
Thank you for taking the time to view my portfolio.